Creative Solutions for Your Sales Team

Creative Solutions for Your Sales Team

People are said to be either “left-brained” (rational and logical) or “right-brained” (creative and philosophical). Most sales organizations are built around left-brainers, and that’s fine as long as the teams become more innovative through a right-brain process. Here are four steps to get you there:                               

  • Step 1: Conditions. In the beginning, the sales team must define any constraints or conditions that may play a part in the problem. This is the time to consider issues like time, price or product specifications.
  • Step 2: Known approaches. The second step encourages teams to discuss ideas that have previously been successful. This examination of the past is the brainstorm portion of the process.
  • Step 3: Discovery. This very important step is often skipped by teams after the brainstorm because team members feel uncomfortable in this new territory, but it’s crucial because this is where innovation happens. During discovery, sales teams throw out previously-held assumptions, think of new ideas, then test their viability for implementation.
  • Step 4: Application. The final step is where the team makes their newly-discovered solution work. It is also crucial here to consider if the solution makes sense and to collaborate with customers while implementing it.

Becoming more creative is all about building on a set of principles and processes in order to grow capabilities. By teaching your sales team to use functional creativity and focusing on becoming a more innovative organization, your team’s sales performance and business solutions will grow exponentially. In what ways has your sales team built a truly creative mindset?

Creative Solutions

Creative Solutions for Your Sales Team

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